How To Develop A Relationship With Your Subscribers
Author: Article Buddy
Website: http://articlebuddy.com
Added:
Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CST/-6.0/no DST' instead in /home/articleb/public_html/directory/archive on line 110
Tue, 12 Sep 2006 01:05:30 -0500
Category: List Building
Views: 123

Building working relationships with your subscribers is one of the most effective marketing strategies available. It is an art that takes time and patience for you and your subscribers’ benefit. In order to gain a lot you must first give. Give some of your time, patience and understanding. This will gain trust and credibility with your potential customers.

Getting Personal
To begin with, it is important that you don't scare prospective customers away by cramming products down their throats. You have to introduce yourself first and let your subscribers know that you are a person, as well as a marketer. Let your subscribers know you care about them and want them to succeed in their businesses. Let them know you are there to help, not just out to make a quick buck.

The best way to begin your marketing campaign is to make a commitment to send e - mails regularly to your opt in list. Daily, weekly, monthly - it really doesn't matter as long as you remind your subscribers that you are around and interested in helping them.

In your first few e - mails, you should start by introducing yourself. Show your new subscribers that you are a real person by adding your name, address, telephone number, maybe even a photo of yourself. You can also send your subscribers to a place where they can read about you. Once you have let them know you are a real person, you can start building trust.

Building Trust
Once again don't shove a sales pitch in a new subscribers face. They are just getting to know you and are still deciding whether you are credible or just trying to scam them. At this point, it is important to start talking to them and finding out things about them. Offer an invite to talk with you and tell you what their concerns are, what business they are in and where they need help to succeed. Collect as much useful information about them as you can.

Keep sending your regular e - mails, but don't send sales or product promotions right away. Try sending useful information and little gifts that will help them. Don't ask or expect them to buy anything from you, yet. When you have gained their trust, you can begin your promotional messages. Make sure that what you send to them is something you have tried and tested. Promote only products that you can guarantee. It would be a pity to waste all of that and lose a potentially valuable subscriber just because you were in a hurry to make a few bucks.

If you treat your subscribers well, they will stay with you. Since one to one marketing is a personal medium, you need to show your subscribers that you are loyal to them. They will reward you with their trust and buy the products that you recommend, products that will give them a solution to their problems.

More List Building articles